Electronic Arts is a leading developer, publisher, and distributor of video games worldwide. Founded in 1982, EA is renowned for a variety of popular game titles such as FIFA, The Sims, Battlefield, and Madden NFL. The company focuses on creating and marketing video games for consoles, PCs, and mobile platforms, as well as online gaming services.

About Electronic Arts Inc. (EA)

Electronic Arts Inc. (EA) stands out as a premier company in the digital interactive entertainment industry. Established on May 27, 1982, by Trip Hawkins, EA embarked on its journey as a pioneer in the home computer gaming industry. With its headquarters in Redwood City, California, the company has rapidly expanded, highlighting its game designers and programmers as “software artists.”

From humble beginnings, EA has grown into a creator and publisher of games from renowned franchises like Battlefield, Need for Speed, The Sims, and a series of EA Sports titles such as FIFA and Madden NFL, along with Apex Legends and Star Wars.

Currently, EA serves nearly 600 million active players and fans across the globe, providing the world with limitless possibilities through advanced games, innovative services, and powerful technology.

Vision and Mission of Electronic Arts Inc.

EA is driven by the passion to inspire the world through play. Focused on creativity, innovation, determination, perseverance, learning, and teamwork, EA aims to bring imagination, original ideas, and excitement into everything it does.

The company is committed to positive gaming and building a fun, fair, and safe gaming community for everyone. Moreover, EA strives to create a workplace that fosters creativity and innovation, while reflecting the diversity of the communities it serves.

Products of Electronic Arts Inc.

EA is celebrated for its critically acclaimed and high-quality brand portfolio. Its flagship products include EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall®, and F1®.

Each title not only strengthens EA’s position in the digital interactive entertainment market but also attracts millions of users worldwide. EA has also introduced the EA App, an online digital game distribution platform for PCs, marking a new step in the company’s evolution since 2022, directly competing with platforms like Steam and Epic Games Store.

With major game studios such as DICE, Motive Studio, BioWare, and Respawn Entertainment under its umbrella, EA continues to expand its reach and influence in the gaming industry.

EA reaffirms its commitment to innovation and quality in every aspect, from game development to player experience, ensuring that each product not only meets but also exceeds consumer expectations. With a team of creative, collaborative, and inclusive individuals, EA is not just creating games, but also shaping the future of digital interactive entertainment.

Key Figures at Electronic Arts Inc. (EA)

Electronic Arts Inc. (EA) is renowned not only for its innovative and popular games but also for its visionary leadership. Key figures who have played a significant role in the company’s success include:

1. Laura Miele

Serving as the President of EA Entertainment, Technology, & Central Development, Laura Miele brings over 25 years of leadership experience across various areas such as development, marketing, commercial, and data/analytics within the interactive entertainment industry.

With her passion for gaming, pop culture, and storytelling, Laura has played a crucial role in executing several complex structural transformations at EA, including the company’s shift to digital delivery, expansion into new consumer demographics, and the growth of EA’s player network.

2. Mala Singh

As the Chief People Officer, Mala Singh leads the team focused on talent development and corporate culture at EA. Mala is responsible for transforming the company’s strategy into a talent strategy that attracts, engages, develops, and retains the individuals needed for the future of interactive entertainment.

Mala plays a pivotal role in shaping the culture and experience for EA’s “Electronic Artists,” navigating changes in the nature of work and workplace while building a culture of accountability.

3. Marija Radulovic-Nastic

As the Chief Technology Officer for Creative & Development, Marija Radulovic-Nastic leads the team that develops creative tools and solutions for game creators and players worldwide. Responsible for all aspects of technology at EA Entertainment and EA SPORTS, Marija oversees several business units including Frostbite, Data and Insight, Growth Strategy, Creative Technology, CTO Operations, and EA’s advanced research group, SEED, shaping the future of interactive entertainment by leveraging data and technology to accelerate and empower creativity and the next generation of gaming.

Electronic Arts Inc. Stock Price Fluctuations

The history of Electronic Arts Inc. (EA) in the stock market is filled with fluctuating moments that reflect the dynamics of the gaming industry as well as the company’s internal successes and challenges. One of the most notable periods of stock price fluctuation occurred around 2018 when EA faced significant controversy over the ‘loot box’ system in “Star Wars Battlefront II”.

This led to a strong backlash from the gaming community and reviewers, resulting in a sharp decline in the company’s stock value. Although EA later made changes to the game system, this incident highlighted the sensitivity of EA’s stock price to public opinion and industry trends.

Later, EA managed to partially recover its reputation and stock value by releasing successful games like “Apex Legends”, which was launched in February 2019 and quickly gained popularity. This activity helped stabilize EA’s stock price and even encouraged stock value growth in some instances, demonstrating the importance of innovation and adaptation in maintaining investor and player trust.

History and Development of Electronic Arts Inc. (EA)

Electronic Arts Inc. (EA), founded by Trip Hawkins on May 27, 1982, has grown into one of the world’s leading gaming companies, known for treating its game designers and programmers as “software artists”. Initially, EA published numerous games and some productivity software for personal computers, all developed by external individuals or groups until 1987 with the game “Skate or Die!”.

EA then transitioned to internal development through game studios, often through acquisitions such as the transformation of Distinctive Software into EA Canada in 1991. Today, EA develops and publishes games from well-known franchises including Battlefield, Need for Speed, The Sims, and EA Sports titles such as FIFA and Madden NFL, along with Apex Legends and Star Wars.

In the 1990s, EA made a significant move into the video game market by designing games specifically for the Sega Genesis console, which in 1989 was the first 16-bit game player available in the U.S. market. The success of the Genesis, largely driven by the popularity of EA’s sports games, significantly boosted EA’s sales.

In 1992, EA introduced the EA SPORTS brand name, capitalizing on licenses it had acquired for team names and league logos from various sports associations. During this period, EA also expanded internationally, including acquiring Vancouver, Canada-based Distinctive Software Inc. and transforming it into Electronic Arts Canada Inc.

EA also formed a joint venture with Victor Musical Industries Inc. of Japan to translate and distribute EA games for the Japanese market and several other Asian countries.

EA continued to evolve with technological advancements. In the early 1990s, EA introduced the ‘Four-Way Play Adapter’, allowing up to four players, instead of just two, to play competitive games simultaneously on the Sega Genesis system.

Moreover, EA played a significant role in hardware development with its key involvement in founding the joint-venture technology company, 3DO Inc., which aimed to license technology to hardware developers for the next generation of video game players, the 3DO Interactive Multiplayer.

EA also began developing more products for PC and Macintosh CD-ROM formats, anticipating the growth of the CD-ROM software category in the mid-1990s.

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How to Buy Electronic Arts Inc. (EA) Stocks

Interested in buying shares of this tech company? You can buy Electronic Arts Inc. (EA) shares with simple steps:

1. Install Nanovest app on the App Store or Play Store.
2. Register according to the instructions.
3. Verify your identity for security and convenience when buying stocks through the KYC feature which you can do in just 1 minute.
4. Top Up your balance to your Nanovest account.
5. Go to the stock menu, search and select Electronic Arts Inc. (EA).
6. Click the Buy button and confirm the purchase with your desired amount. You can start with only IDR 5,000.

Before investing in the stocks you want, do some research and analysis first. You can do this by checking company profile, industry conditions, company financial reports, and analyzing previous stock price movements. This analysis is important so that you can develop an accurate investment strategy and minimize losses.

 

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